Ethnos: The Essence of India

Started by IIT and IIM graduates in 2020, Ethnos is a direct-to-consumer brand that delivers trendy & high quality Indian ethnic apparel at wholesale prices. We cut out the middleman and bypass costs like wholesaling, storefronts, and designer branding fees. And we pass the savings on to you, our customers.

We aspire to be a brand of the 21st century: 100% online and without any intermediary. From us to you directly. 

Big brand retail stores often sell their products at 3-5x markup. This is because they source their merchandise through many layers of wholesalers and distributors. They have high operating costs like rents for their fancy showrooms, A-list celebrity endorsements, TV ads, etc. Ultimately, it's the end consumer who pays for all this.

Even online platforms like Amazon, Ajio, Nykaa, etc are not able to match our prices and quality. They also have large expenses (e.g - celebrity endorsements, TV ads, huge technical teams, etc). They are a marketplace model that charge ~20-30% margin from their sellers. 

Ethnos is a lean online-only brand. We rely largely on word-of-mouth referrals to grow our sales. This enables us to bring you the best in Indian ethnic fashion at unbelievable prices! 

CONTACT INFORMATION